Goodbye Churn Rate!
What can I say about this success case? It’s been one of the most interesting product marketing and growth projects I’ve worked with.
At Ripio we’re facing a pretty challenging context during a bear market: we acquired a big amount of new users on a bull market but the user’s activity due the the downturn market was declining. So the objective was very clear: we need to stop losing activity and rebirth our organic growth engaging users through all the funnel to maintain a healthy CAC and expand our LTV.
This required to have an holistic view about retention combining a solid acquisition strategy. The challenge was there: how we can orchestrate data, integrate our tech stack, align our content strategy and personalize the customer journey within owned media?
To see the full case study please visit this link: RIP Churn: Retaining customers and giving birth to high value users.