Santiago Juarros

Hi! Welcome to my site. Here you will find more information about my profissional career. Please take a look at my portfolio to check my last works and don't forget to subscribe to my YouTube channel: Cross Device.

About me

Hi! I'm Santiago, an argentinian profissional based in São Paulo, Brazil. I hold a degree in Communication from the University of Buenos Aires (UBA), a postgraduate degree in Marketing from the Universidad Argentina de la Empresa (UADE), and an Executive MBA from Fundação Getulio Vargas (FGV). I'm a highly experienced marketing leader with a dynamic blend of analytical prowess and creative flair. I exhibit expertise in business and brand management, orchestrating integrated communications, optimizing budgets, and leading cross-disciplinary teams across established enterprises and fintech startups. I had the opportunity to work at world class companies such as Banco Itaú, Globant & Mercado Libre. Now I'm working in blockchain & crypto industry leading Ripio's marketing team. Ripio is one of the largest and most relevant crypto companies in LATAM.

My core pillars

Every marketer has its own core values, check out mines!

Any marketing action must have the ability to creatively solve consumer problems

Tracking and using data to transoform it into compel marketing actions

Marketing actions must be oriented towards maximizing the profits of the business

My top skills

Followed by my experience along these 10 years

Data analytics
Budget optimization


Latest articles

Puestos del marketing digital

Puestos del marketing digital

En este post te muestro el mega mapa que hice de los puestos del marketing digital para que decidas tu especialización

Pasos para crear una estrategia de marketing digital

Pasos para crear una estrategia de marketing digital

Te enseño a diseñar estrategias de marketing digital teniendo en cuenta el embudo de marketing.

Pasos de un plan de marketing digital

Cómo hacer un plan de Marketing Digital en 6 pasos

Te enseño a hacer un plan de marketing completo y con ejemplos para que puedas empezar a realizar el tuyo.