I’m proud to announce that Ripio created the first cryptocurrency book made by a retail company ever.
The “Guia al mundo de las criptomonedas” AKA Ripio Book is a masterpiece made with love from crypto lovers to ehnthusiastics and beginners. The objective of the book is to enhance the content marketing strategy and to deliver value to new customers.
I was in charge of this project from the idea, creation, strategy and general coordination.
For the announcement of this book we made an event at an iconic cultural center of Buenos Aires inviting influencers, journalist, partners and speakers.
PR links:
Video campaign:
Event video recap: