Context
To enter Colombia with relevance, Ripio needed a launch platform that could generate visibility, cultural proximity, and fast local awareness.
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Ripio
Ripio × Estéreo Picnic
A high-impact brand experience in Colombia that combined sponsorship, local relevance, and commercial execution.
My role
Led the strategy and execution of the activation, including the commercial agreement, event presence, and overall go-to-market approach for Colombia. Responsible for translating the partnership into a relevant brand experience aligned with local market dynamics.
Case insights
Key takeaway
Experiential marketing accelerates market entry when aligned with cultural context.
Case notes
- Activation at one of Colombia’s largest festivals
- Combined sponsorship, experience, and go-to-market execution
- Created strong local brand connection
Challenge
The challenge was to create a presence that felt meaningful, not just visible. That meant using a high-traffic event as a strategic go-to-market vehicle rather than a standalone media buy.
Approach
The strategy focused on introducing the brand through Estéreo Picnic in Bogotá, combining brand presence, event activation, and local context. It also reflects experience negotiating and activating commercial opportunities with strong public visibility.
Impact
This case shows how experiential marketing and commercial agreements can play a central role in regional expansion when the objective is fast awareness with cultural relevance.