Context
Ripio’s entry into Brazil required immediate visibility in a large, competitive market. The launch needed to signal ambition, relevance, and credibility from day one.
← Back to selected work
Ripio
Ripio OOH — Brazil market entry
Go-to-market execution through a massive OOH campaign in São Paulo, built with media partners to accelerate awareness.
My role
Owned the go-to-market strategy and execution for Ripio’s launch in Brazil, leading the coordination with media partners, agencies, and internal teams. Responsible for aligning positioning, media planning, and execution across all OOH channels.
Case insights
Key takeaway
Market entry at scale requires visibility, consistency, and coordinated execution across channels.
Case notes
- Large-scale OOH campaign across São Paulo
- Coordinated execution across media partners and agencies
- Built rapid brand awareness in a competitive market
Challenge
The challenge was to build broad awareness quickly and position Ripio among the leading names of the ecosystem. This was a brand entry play with strong local presence.
Approach
The go-to-market plan was guided by a large-scale out-of-home campaign in São Paulo, spanning subway, trains, streets, and airports. The execution required coordination with media partners and agencies, plus alignment between brand, message, and market timing.
Impact
This case highlights experience with high-impact launches, OOH, and the orchestration required to turn media, creative, and timing into a coherent market entry strategy.