Welcome Modular! A new massive crypto event for business
Modular is a new brand created by Ripio with the objective to consolidate and position the knowledge, experience and vision of the company through events and meetups.
The launch of Modular brand was in June 2023 in Buenos Aires through the name of “Modular a Crypto & Business summit by Ripio”. The event took place in La Usina del Arte an iconic cultural center in Buenos Aires.
Modular was a two-part event designed for both large and medium-sized companies and the crypto community, offering an exclusive set for companies from all industries to connect with the executives and key opinion leaders that are shaping economy of the future. The event featured a range of talks, workshops, and panel discussions led by industry OGs, exploring the ways in which the crypto ecosystem can be applied to different industries, including finance, agrotech and media.
I was in charge of leading this MASSIVE project from scratch:
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Create a new brand identity, style and look & feel
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Create the event concept: a summit for companies working in crypto
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Coordinate the two weeks event: from hackathon (3 days), welcome partners cocktail (1 night prior the event) and main event (1 day long).
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Coordinate sponsorships, content and speakers.
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Coordinate end-to-end budget
Modular highlights:
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+1000 attendees
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+80 speakers and moderators
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+35 companies
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+10 panels in two stages
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Speakers from all over the world: USA, Brazil, Uruguay and more.
PR references:
Video campaign
See full event at Modular Playlist and interviews at full playlist here.
Photo galery
